Monday, August 29, 2011

Not a Good Message about the Ultimate Body Challenge

I was having a conversation with a mom who was at Bodies in Motion the other dayfor Open Play with her child. She started asking all sorts of questions about our upcoming Ultimate Body Challenge. Quite oddly, she didn't want to know the benefits of the program. She wanted to know the knitty gritty details of the classes.

The funny thing was, she was tired of talking to all sorts of trainers and reading marketing material, which she called "fluff", about how great the program is going to make you feel. She said, "I don't want to feel great after a workout! I want to feel like I need to lay down on your cold leather couches for 20 minutes while I regain my energy!"

So, with the upcoming Ultimate Body Challenge that starts Sept. 12th, I thought I would put a new spin on how I share this Painfully Awesome program with you.

Will the UBC workouts make me vomit?

Although we've only had about 5 people confess to vomiting since 1998 (one didn't need to confess since she barely made it out the front door), it's our goal to make the workouts as awesome as we can. Here are 3 reasons why you might vomit in the UBC:

1. You were a former athlete 20 years ago. You're naturally athletic, but haven't worked out in years. These folks know how to push themselves as if they were 18 years old again. The vomit reminds them that they're 39.

2. You had grilled salmon for lunch, then a caramel machiatto from Starbucks right before the workout. Now you have Salmon Machiatto puree.

3. You're dehydrated at the beginning of the workout, and perhaps ate poorly prior. Water consumption is important in the Ultimate Body Challenge. We use a simple method- Your Weight [divided] by 2, then call it ounces. In other words, a 150 lb person needs 75 ounces of water a day.

What if the workout times don't work with my schedule?

They won't! I could tell you that we have all these classes throughout the day, but still... it's not going to work with your schedule. The reason it's not going to work with your schedule is because you're stuck. Stuck in a groove, rut, or whatever you want to call it.

Making a change takes a leap of faith and some confidence. We offer classes at 6 am, 9:15 am, 12:15 pm, and 6 pm. Believe it or not, we have the same amount of people who tell us, "the times don't work" as when we did when we had only a 6 pm class.

Is it expensive?

Yes. No matter how you look at it, it's expensive. We've tried breaking it down per class, which comes to $4.98 a class. This includes boxing gloves, nutrition manual, body compositions, strength & flexibility testing. Still, you might think it's a good deal, but it's not.

Here's why it's not a good deal. When you have to replace your designer pants with smaller ones then we're not talking $4.98 a class anymore. Let's say you replace 3 pairs of pants, now it's $12.53 per class. That's not including a couple new pairs of shoes too. See where I'm going?

Is this program still for you?

As you can see, the Ultimate Body Challenge will disrupt your daily regiment. But, then again so does anything with real meaning. Remember the day you brought home your first born? I bet it was the most amazing, life altering, schedule disruption you had ever experienced, but yet you don't regret it one bit.

If after all this, you're still up for the Challenge, we begin Sept. 12th. Follow these steps to get enrollled-

1. Read more here- http://www.bodiesinmotionidaho.com/body_challenge.html

2. Call to get enrolled by phone- 381.0587 x2. We're taking lots of calls, so if it's busy, keep trying or leave a message.

3. Skip step #1 and register online (be sure to create an account first)-
http://bodiesinmotionidaho.perfectmind.com/OurSite/Object/Records/Services

If you've read up to this point, you either found this message entertaining or perhaps it was like a bad movie that you sat through hoping it would get better. Either way, we'd be ecstatic if you passed it onto a friend. A good opener is always, "Let me know if you want to do this with me?"

Cheers!

Duncan Richardson
Vice President of Motioneering
Bodies in Motion
Ph: 208.381.0587
Web: www.BodiesInMotionIdaho.com
Facebook: http://www.facebook.com/bodiesinmotion

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